Manajemen Strategik

SPESIFIKASI BUKU

Harga                    : Rp 135.000

Ukuran                  : 15,5 x 23 cm

Jumlah Halaman : 389 hal

Ketebalan Buku  : 2  cm

ISBN                       : On Proses

Deskripsi Buku   : Buku ini disusun sebagai salah satu referensi utama bagi mahasiswa program Studi Manajemen, Akuntansi, dan Bisnis, serta para praktisi bisnis yang ingin mendalami dinamika pengambilan keputusan jangka panjang dalam organisasi Penyusunan buku ini dilatarbelakangi dengan semakin kompleksnya lingkungan bisnis global di era digitalisasi. Persaingan yang ketat menuntut setiap organisasi untuk tidak hanya mengandalkan kekuatan internal, tetapi juga mampu membaca peluang dan ancaman dari eksternal secara cepat dan tepat. Oleh karena itu, pemahaman mendalam mengenai proses manajemen strategik, mulai dari analisis lingkungan, formulasi strategi, implementasi hingga evaluasi dan pengendalian menjadi sangat krusial. Buku ini juga disusun dan disajikan materinya secara sistematis yang mencakup: 1) Konsep Dasar dan visi-misi organisasi, 2) Analisis lingkungan eksternal (makro dan industri) serta lingkungan internal (sumber daya dan kapabilitas), 3) Perumusan strategi pada tingkat korporat, bisnis dan fungsional, 4) Implementasi strategi melalui struktur organisasi, kepemimpinan, dan budaya perusahaan. 5) Evaluasi dan pengendalian strategis untuk memastikan tujuan organisasi tercapai.

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